Saturday, 5 February 2011

“Rewrite History’s Most Legendary Love Stories This Valentine’s Day: The Cheesecake Factory’s “Perfect Pairs” Giveaway ...”

“Rewrite History’s Most Legendary Love Stories This Valentine’s Day: The Cheesecake Factory’s “Perfect Pairs” Giveaway ...”


Rewrite History’s Most Legendary Love Stories This Valentine’s Day: The Cheesecake Factory’s “Perfect Pairs” Giveaway ...

Posted: 04 Feb 2011 12:57 PM PST

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--The Cheesecake Factory® has been a part of many love stories, from first dates and marriage proposals to anniversary celebrations and family gatherings. Inspired by the perfect pairing of chocolate and peanut butter featured in its popular Reese's® Peanut Butter Chocolate Cake Cheesecake, The Cheesecake Factory is celebrating other "perfect pairs" by encouraging guests to rewrite the legendary love stories of some of the most famous pairs in history.

Today through February 28, The Cheesecake Factory will pay homage to a few of history and literature's most passionate pairs – Romeo and Juliet, Cleopatra and Mark Antony, and Cinderella and Prince Charming – on The Cheesecake Factory's official page on Facebook, www.Facebook.com/TheCheesecakeFactory.

Fans will have a chance to literally rewrite the history of these legendary pairs by sharing their choice of verbs, nouns, adjectives and even Facebook friends' names in a fill-in-the-blank style template. The insertion of these new words will create a totally different version of a few of the most famous love stories ever told. Every completed story counts as an entry in the drawing for one of over 100 prizes, including a pair of Reese's® Peanut Butter Chocolate Cake Cheesecake slices, a pair of $100 eGift Cards and even a pair of tickets to "paradise" … Hawaii.

The grand prize winner of the pair of tickets to Hawaii will be announced on or about March 1, 2011. Conditions apply. For sweepstakes rules, visit www.Facebook.com/TheCheesecakeFactory. Void where prohibited by law and in New Mexico.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com. Like us on Facebook at www.facebook.com/TheCheesecakeFactory. Follow us on Twitter at www.twitter.com/cheesecake.

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 163 full-service, casual dining restaurants throughout the U.S., including 149 restaurants under The Cheesecake Factory® mark; 13 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6599502&lang=en

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